Page 47 - European Energy Innovation - Autumn 2015 publication

Autumn 2015 European Energy Innovation 47
Figure 2 - Adaptive lighting that creates the right ambiance for any moment (designed by Philips)
to determine in real time the
risk of escalation and apply the
appropriate lighting scenario.
Real time measurements, such as
3D sound, social media watching,
people counting, as well as open
data on e.g. weather, events in
the area or results of important
soccer matches, and data that
becomes available with a delay,
e.g. police reports on incidents,
determination of origin of mobile
devices, waste collection or the
amount beverages consumed.
Historical data from past incidents business models. The business
is used to find correlations
and parameters to predict risk
levels of escalation. One of the
challenges in such projects lies
in integrating all information
collected and analysing data
of different nature to establish
the risk for escalation in real-
time. Another challenge is
the realisation of an adaptive
open platform that connects
the devices and services from
different providers and is able
to anticipate on continuous
developments in technologies
and services, so it is upgradable
to also meet future needs. An
open platform enables the
integration of forthcoming
innovations. To guard public
interest it is necessary to ensure
the privacy and security of the
www.europeanenergyinnovation.eu
users of the platform, especially
for urban public systems. In the
innovation process not only the
different parts of the system need
to be designed, but the open
platform that ensures privacy and
security by design as well.
NEW BUSINESS MODELS
The shift from products to
services addressing societal
needs and to the creation of open
platforms that enable continuous
innovation also invokes new
models should generate a
recurring revenue stream that
enable continuous investment
in upgrades of the hardware, as
well as the development of new
scenarios and applications as
part of the service. New hardware
and software will become
available over time, allowing new
functionalities, and the context
and use of the urban space will
change and lead to new needs.
To ensure that the system has a
sufficiently long economic lifetime to exploit it, as it is significantly
it will need to be able to include
new and at present unknowable
modules. For example, at
Hoekenrodeplein, a square in
Amsterdam near the ArenA
stadium, an adaptive lighting
system is installed to increase not opportunities requires a business
only sustainability and safety – by model that includes value creation
LIGHTING
providing a light-on-demand
solution – but also hospitality
by creating different ambiances
that fit to different activities
on the square (see Figure 2).
This has value for the owners
of shops, pubs and restaurants
near the square as they benefit
from a more lively square, but
traditionally they are not included
in the business models for public
lighting. Moreover, with such
an adaptive system it becomes
possible to further enhance the
hospitality by turning part of
the square into a virtual street
performer’s music stage (see
Figure 3). The concept re-uses the
lighting by creating a spotlight
and the camera’s and wifi for the
adaptive system can be used
to stream video’s to internet.
The only investment needed is
in the software app to book the
stage and stream the content.
This service could generate a
stream of recurring revenues,
but the question is who is willing
different from the traditional
business models in the sector.
Enabling continuous innovation
based on progressive insights,
changing contexts and new