Page 23 - European Energy Innovation - Summer 2017 publication
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Summer 2017 European Energy Innovation 23
COMMUNICATION
terms that they will take note of. This A load profile segment example – The Home Lunchers in Ireland
segmentation therefore identifies how
we should communicate with each 8%
individual.
7%
CREATE AND DELIVER THE MESSAGE
The three segmentation models 6%
described above have been used to
build the NATCONSUMERS Natural 5%
Language Generator. This generator
inputs smart-meter data and consumer 4%
attitude data, and outputs Natural
Language energy efficiency advice. 3%
This process relies upon a corpus of
messages – a collection of potential 25% Yearlyshare
narratives, each of which can be
adapted based on the segmentation 20%
data derived in segmentation. 2% 15%
But messages could be delivered in 10%
a host of different ways. Traditionally, 5%
energy feedback has been centred
on written information provided with 1%
the energy bill. More recently, new 0%
feedback delivery mechanisms have
been developed, for example web- 0%
tools or mobile apps. In the future, a 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
much wider array of feedback delivery
mechanisms could become available. Hour of the day
When developing NATCONSUMERS Daily Share
An engagement concept example – JAN
Energyland FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
advice therefore, an appropriate vulnerable households and improving
mechanism for delivering the messages the relationship between consumers
must also be developed or selected. and utility companies. Through
These potential mechanisms are the use of our tailored mechanism,
described as engagement concepts. which allows energy advice to be
Within the NATCONSUMERS project, personalised for each individual user,
we developed and explored a range we believe a 5-10 percent reduction
of potential engagement concepts in energy consumption in the
through a co-creation approach with residential sector is achievable. The
designers. NATCONSUMERS tool is, by its nature,
directed towards the end-consumers
The engagement framework of energy. But it is also by design an
is an important aspect of the engagement tool, and as such has
NATCONSUMERS advice system. potential value also for many different
It needs to be developed with a market actors. ●
consideration of the national context
in which the tool is being applied, This project has received funding from
and with consideration of the type of the European Union’s Horizon 2020
message sender and also any specific research and innovation programme
features of the target group. under grant agreement No 657672.
IMPACTS Contact detials:
The primary function of the
NATCONSUMERS tool is, to help Email: kmetty.zoltan@ariosz.hu
people save energy. This, in turn, has (Project coordinator)
broader impacts in terms of reducing
CO2 emissions, lowering consumers’ Web: www.natconsumers.eu
energy bills, reducing energy poverty in
www.europeanenergyinnovation.eu
