Page 29 - European Energy Innovation - spring 2018 publication
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Spring 2018 European Energy Innovation     29

                                                                PV STORAGE

participants said that they would not       number of storage support schemes,         the Italian installers with the offered
recommend the subsidy program.              for instance like the program in the       programs. In total the satisfaction
When asked for the reason, most of          region of Lombardy. The administrative     rating with the programs only reached
the installers said that the fact, that     region in Northwest Italy launched a €     3.15, however, a higher share of
storage users have to feed in 50% of        4 million incentive program for solar      installers rated the schemes favorable
the generated energy into the grid,         storage. The program provide rebates       as compared to their German counter
was not beneficial for the use of a         that cover up to 50% of the cost for       parts. Around 30% of the surveyed
storage system. Furthermore, they           purchasing and installing a storage        Italian installers are satisfied with the
describe the application form as too        system coupled with a PV system. Only      available energy storage support
complicated (all in all nine steps are      storage projects combined with PV          programs.
necessary to receive the funding).          installations with a capacity of up to 20
                                            kW are entitled to have access to the      These insights into two of the leading
Amongst the other mentioned                 program.                                   sales markets for residential storage
reasons, German installers today                                                       solutions in Europe shows that
largely believe that the storage            The feedback from the installers           support schemes can, depending on
subsidy program is not profitable           surveyed in Italy was nearly the           market developments, be assessed
for their customers. And the fact that      complete opposite as compared to           both positively and even negatively
customers need to take out a loan           the German installers. 92 percent of       amongst the important target group
from the KfW in order to benefit from       the survey participants answered that      of installers. Whereas a market can
the support scheme (even if they have       they recommend the regional support        benefit from any kind of stimulation
the necessary money) is deemed as           schemes to their customers. Only 4%        caused by a support scheme in the
a further barrier, as this means that       would not recommend any programs,          early stages, the number of sceptics
despite having the necessary assets,        whereas the rest is unaware of any         may increase in established markets.
home-owners would have to pay the           subsidy schemes or has no programs         Subsidies generally have a positive
repayment instalments over a period         available to recommend.                    impact for any kind of market entry;
of possibly 10 years.                                                                  however, it needs to be ensured
                                            A further sign that the regional support   that self-supporting structures are
It is therefore not surprising that, when   schemes in Italy offer a possible          established in order to prepare for the
asked how satisfied the installers          incentive for energy storage is the        phase once the support scheme has
are with the KfW on a scale from 1          comparably higher satisfaction of          expired. l
(very satisfied) to 5 (not satisfied at
all), only three per cent of the survey     About EuPD Research Sustainable Management GmbH:
participants answer that they were
very satisfied. More than 50% of the        EuPD Research Sustainable Management GmbH is an international service
installers rated their satisfaction with    provider focusing on B2B market research with a highly specialized
the subsidy scheme with either a 4 or,      multilingual interview center. We provide our clients in Europe, Asia and the
even worse, a 5. In total the satisfaction  US with the entire range of qualitative and quantitative research services.
received an average rating of 3.64.         With the help of in-depth market knowledge combined with methodological
                                            professionalism, we provide practical, future-oriented business solutions and
The picture in Italy is significantly       ensure that our clients receive a return on their research investment. Our
different. As there is no federal subsidy   continuous research has enabled us to develop particular skills in the field of
program like in Germany, Italian            renewable energy sources, particularly in the field of solar energy.
installers may offer their customers a

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